MYHOOMAN

We needed to rethink adoption, so we launched MyHooman;

the first end-to-end adoption system that puts dogs first.

For shelters, MyHooman is a full-service shelter management system

that takes the admin load and combats compassion fatigue.

For adopters, it's a simple, personalised, one-stop adoption hub.

And for dogs, its smart match algorithm means they’re matched with the right hooman,

the first time – meaning they’re less likely to be returned to a shelter.

I was tasked with developing a consistent tone of voice that

could be understood and interpreted globally.

Plus, crafting dynamic copy templates to automatically personalise

thousands of pet profiles based on their unique data.